Welcome to Samaritans’ Brand Centre. If you are a Samaritans staff member of volunteer, please access the Brand Centre through Sams Home.

If you are an organisation or individual (non-Rail partner or Fundraiser) wishing to signpost to Samaritans, please select ‘Signposting organisation’ from the menu.

To register for an account, you will need to have a valid email address.

  1. Click continue and enter your details to complete your registration request
  2. Your registration will be sent to Samaritans’ Brand and Marketing Team for approval. They will review and approve it as soon as possible (Monday to Friday, 9am – 5pm)
  3. You will then receive an email with a link to confirm your account
  4. Click on this link and you can begin using the Samaritans Brand Centre

Signposting organisations please do not register twice. If you have any issues, please contact

Please note: all email notifications will be sent from if you do not receive your email (within 1 hour) please check your spam/junk folders.