Welcome to Samaritans’ Brand Centre. If you are a Samaritans staff member of volunteer, please access the Brand Centre through Sams Home.

If you are an organisation (non-Rail partner) or individual wishing to signpost to Samaritans, please select ‘Signposting organisation’ from the menu.

To register for an account, you will need to have a valid email address.

1. Click continue and enter your details to complete your registration request.

2. You will then receive an email with a link to confirm your account

3. Click on this link and you can begin using the Samaritans Brand Centre

Please note: all email notifications will be sent from if you do not receive your email (within 1 hour) please check your spam/junk folders.

Problem registering? Please contact the support team at